Privacy Policy

Privacy Policy

The following is the policy of Mars Insights, with registered address at 25 Southlake Blvd, Brampton, Ontario, Canada L6V 4P8.

First Effective: April 1, 2019

This Version: Effective November 6, 2025

The following sets forth the privacy policy for the Mars Insights online panel communities, websites and/or mobile applications (collectively "Application/Services") offered by Mars Insights.

This Privacy Policy sets forth the collection, use and disclosure of personal data or personally identifiable information ("PII") and other information by Mars Insights in connection with Mars Insight's Services as defined herein and other Mars Insights and third-party activities as defined herein ("Non-Research Activities"). Mars Insights Services provide you with the opportunity to join a panel, participate in surveys administered by Mars Insights or by third parties (whether as a panel member or a non-panel member), use the websites associated with the panels, use the Application/Services associated with the panels, and receive and redeem rewards and incentives, including, without limitation, sweepstakes entries, offered in connection with panel membership and/or the completion of surveys (collectively "Services"). Non-Research Activities include, but are not limited to, Mars Insights marketing Mars Insights Services and/or third parties marketing their services to you and/or sharing individual and/or aggregate profile data with third parties to develop marketing insights and/or audience/look alike models. Non-Research Activities are described in more detail in this Privacy Policy.

Surveys administered by third parties and the data collected in connection therewith are not subject to this Privacy Policy. Registration with, use of, and access to Mars Insight’s Services is subject to Mars Insight’s Terms and Conditions. In most cases Mars Insights is not the sponsor of the survey and the survey instrument, and the survey results or survey data will be owned by the sponsor of the survey.

All references in this Privacy Policy to " Mars Insight" include Mars Insights and its parent, subsidiary, and affiliated companies. All references to "us" or "we" refer to Mars Insight. All PII is stored on servers located in Canada where Mars Insight’s servers are located and accessible globally to Mars Insights employees and/or agents. For purposes of this policy, respondent shall mean any individual who participates in Mars Insights Services, including passive data collection and/or participates in the Non-Research Activities described herein. For purposes of this policy, online shall include mobile web browsing,

What personal data and other information does the Application/Services collect and how is it used

Mars Insights collects personally identifiable information ("PII") from research participants during and after registration with a panel, including, without limitation, during participation in a survey and in connection with the receipt and redemption of rewards and incentives and/or during the Application/Services registration and download process. You will be asked to provide certain PII and demographic information, including, without limitation, your name, address(es), telephone number(s) (including home, cell, and/or business telephone numbers), email address(es), date of birth, and occupation/education, the unique panelist/respondent identification number we assign to you when you sign up for an account (individually a "UID" and collectively "UIDs"), and racial and gender information. In addition to the collection of PII mentioned above, during and subsequent to the registration process, you may be asked to voluntarily provide or disclose Sensitive Data. "Sensitive Data" means PII that discloses or reveals health and medical conditions, sexual orientation or sexual life, political opinions/views, race/ethnic origin, religious and philosophical beliefs, and trade-union membership. Sensitive Data is used to target survey opportunities to you and as otherwise set forth in this Privacy Policy.

Mars Insights collects PII, Sensitive Data and demographic information from non-panel members prior to and during participation in a survey.

Mars Insights provides its clients and/or its advertising partners with information about your device, including but not limited to, the device's IDFA or Advertising ID and interactions with the Application/Services with your consent. Mars Insight, the clients and/or ad partners may use this information to facilitate Mars Insights surveys, for marketing of Mars Insights products and services to you, for unrelated interest-based advertising, to link your device to additional data about you and/or your device available from third party data management platforms and data providers/brokers and/or to validate certain information you provide about yourself and/or your device. Click here to learn more about some of our ad partners, including how to subsequently opt-out.

Additional information you submit.

You may submit, upload, or transmit content or material, including, without limitation, photos, videos, and/or any other similar or related content or material which may include your PII ("User Content"), for example, when completing surveys. PII included in User Content shall be collected, used, and disclosed as set forth in this Privacy Policy. User Content should not include audio, video, images, or the likeness of anyone other than you.

Information collected through automated means:

The Application/Services also collect certain information automatically, such as information about your device and device capabilities, including, without limitation, the device operating system, the other applications on your device, IP address, device network provider, device type, time zone, network status, browser type, browser identifier, unique device identification number (such as identifiers for analytics or advertising), network provider user ID (a number uniquely allocated to you by your network provider), Media Access Control (MAC) address, International Mobile Equipment Identity, location and other information that alone or in combination may be used to uniquely identify your device. Specific examples of this data and the technology that collects it are below:

Cookies and Similar Technology. Cookies are small files that store certain data on a device. Session cookies expire when you close your browser. Persistent cookies remain on your device until deleted or once they reach a defined expiration date. You may set your browser to notify you when you receive a cookie. Additional geographic and demographic data such as the Audience Measurement Data (as defined below) may be shared with third parties and associated with a cookie placed on your device.

Log Files. The Application/Services may automatically gather and store certain information, including, without limitation, data available from your web browser, including, without limitation, IP Address, browser type, internet service provider, referring/exiting pages, operating system, date/time stamp, and click stream data in log files.

Watermarking. Generally, watermarking involves placing a technology or file on your device to identify that it has previously been used to register with or access the Application/Services or the Services. Watermarking is used for quality control and validation purposes and fraud detection and/or prevention purposes. Mars Insights may engage in watermarking activities directly or through a third-party vendor with your consent where required by applicable law. In some cases, we may use information collected through automated means, along with other information, to recognize users (or households) across platforms or across devices, such as smartphones, computers, tablets, or related browsers, for the purposes described in this Privacy Policy.

Information collected from third parties

Mars Insights may obtain PII, behavioral and/or demographic information from third parties, including, without limitation, data management platforms, ad networks, information service bureaus, other sample suppliers and/or social media platforms. Mars Insights may use the PII, behavioral and/or demographic data received from these third parties for various purposes, including, without limitation, data validation, data append, developing marketing insights and look alike models, fraud detection purposes, and/or sending you a one-time email to invite you to participate in a survey and/or join a Panel. In addition, geolocation data, including information regarding retail and other commercial enterprises you may visit while the geolocation feature is enabled, may be appended to your panel profile and/or shared with Mars Insight’s clients if you elected to opt in to the geolocation services.

How does Mars Insights use the information it collects?

Mars Insight’s use of information:

In addition to the purposes described above, Mars Insights uses personal data collected through the Application/Services as follows: (i) to communicate with you regarding your membership with a survey panel(s) owned by Mars Insight; (ii) to communicate with you regarding your participation in a survey(s); (iii) to tailor survey opportunities to you and to arrange for advertisements to be displayed to you outside the Application/Services for the purposes of facilitating the completion of advertisement recall surveys; (iv) to send you notifications of survey opportunities; (v) to comply with any and all legal obligations, including, without limitation, tax obligations; (vi) to administer and manage Mars Insight’s reward and incentive programs and fulfill your requests for rewards and incentives; (vii) to update Mars Insight’s records; (viii) to comply with any data suppression obligations or requirements; (ix) for fraud detection and/or prevention purposes;

Online Advertising Effectiveness. In connection with Mars Insight’s online ad effectiveness program, you can participate in surveys regarding ads, promotions, content, campaigns, and/or websites that Mars Insights is testing for its clients. To facilitate the completion of these surveys, Mars Insight’s clients may write, set, or read cookies, locally shared/stored objects, flash cookies and/or any other related technology (each a "Third Party Technology" and collectively the "Third Party Technologies"). The Third-Party Technologies may be written, set, or read in various locations, including, without limitation, Mars Insights’ servers or systems. If you participate, your UID will be stored in or associated with the Third-Party Technology to allow you to be re-contacted about the online ad or promotion and Mars Insight’s client will use the Third-Party Technology to determine whether you have seen, clicked on, or otherwise interacted with the online ad or promotion. If you have interacted with the online ad or promotion, Mars Insight’s client will send your UID and the specific survey to Mars Insights and Mars Insights will provide you with the opportunity to complete the survey.

Audience Measurement Data. In addition to the use and sharing of Audience Measurement Data (as defined below) in connection with online advertising effectiveness research, as such research is described above, Mars Insights may share your UID and data previously collected by Mars Insights, including, without limitation, age, gender, income, number of people in your household, education/education level, and employment status, ("Audience Measurement Data"), to third parties, including, without limitation, Mars Insight’s subcontractors, partners, and/or clients for the purpose of audience measurement reporting on the content, advertisements, campaigns, and websites that you visit, view, and/or click on. The Audience Measurement Data will be used in connection with online advertising effectiveness research, and to assist in the creation, development, and implementation of websites, online advertisements, and other Internet and digital media features, functionality, and campaigns. Audience Measurement Data may be shared in a single summary form (i.e., individual respondent level) or aggregate summary form (i.e. group of respondents).

What communications will I receive through the Application/Services or relating to the Services?

Mars Insights may contact you to participate in surveys via SMS/text messages if you expressly agree to receive such communications.

In addition, Mars Insights will send email communications to you regarding survey invitations, survey participation, reward or incentive information, inquiries and notices required to be provided hereunder or by law, sweepstakes, or promotion entries, notice of winning a sweepstakes or promotion, and in response to inquiries from you.

Where you provide Mars Insights with your telephone number(s), Mars Insights, its clients and/or its Subcontractors may also contact you by telephone in relation to your account, including, without limitation: (i) surveys you have or are participating in; (ii) reward or incentive information, inquiries and redemption; (iii) sweepstakes or promotion entries and prize fulfillment; (iv) responding to your queries; (v) notices under this Privacy Policy; (vi) additional survey invitations and/or opportunities; and/or (vii) to validate profile information you have provided to us.

Does Mars Insights share personal data and other information collected through the Application/Services with third parties?

Pursuant to applicable law, Mars Insights may disclose or transfer personal data and other information collected through the Application/Services to third parties as follows:

(i) With your consent.

(ii) In response to a subpoena or an order of a court or government agency;

(iii) To establish, exercise, or defend legal claims of an individual or Mars Insight, including in order to protect the safety of an individual or to protect Mars Insight’s rights and/or property;

(iv) Between various Mars Insights panels, if you sign up for more than one Mars Insights panel;

(v) To a parent, subsidiary, or affiliate of Mars Insight: (1) in the event of a reorganization or restructuring; or (2) for use and processing in accordance with this Policy or as authorized by you;

(vi) To authorized agents and/or subcontractors of Mars Insights and/or of Mars Insight’s clients, who are providing services, including, without limitation, data append services, data validation services, fraud detection and/or prevention services, database matching services, coding services, and reward, incentive, and sweepstakes related services;

(vii) In connection with a change of ownership or control, including, without limitation, a merger or an acquisition of any or all of Mars Insight’s business assets, provided that the party receiving or acquiring the personal data agrees to use, protect, and maintain the security, integrity, and confidentiality of personal data in accordance with this Policy;

(viii) to a client or to such client's customer in the event Mars Insights or a third party believes that you have or may violate the intellectual property rights of a third party;

(ix) to a client or to such client's customer in the event Mars Insights or a third party believes that you have violated the Terms of Service;

Please note, Mars Insights may allow a client to collect PII directly from respondents. The disclosure is voluntary, and, prior to collection, the client is required to enter into a written agreement with Mars Insights, which, among other things, limits use of the PII.

Mars Insights may license certain PII to third parties (e.g., data brokers, data aggregators, etc.) for their own Non-Research Purposes, including, without limitation, the licensing of individual-level and/or aggregated-level data (e.g., product and/or service purchasing or usage activity, social media activity, website visitation data, internet search history, etc.) for the development of audience insights and/or look-alike models, for the purpose of sale of such data to the third party's clients/customers for the purpose of performing analytics and providing marketing intelligence and/or to enable such third party to market its products/services to you.

Additionally, UIDs and information collected by automated means are provided to third parties, including, without limitation, clients, partners, agents and/or vendor for the purposes of identifying respondents for re-contact surveys or communications, fraud detection and/or prevention, database matching, data validation, data append, coding, data segmentation, and reward, incentive, and/or sweepstakes or promotion related services.

In connection with your survey data, Mars Insights or the client may associate certain demographic attributes to you. Mars Insights may share with third parties, including but not limited to clients, the geographic and/or demographic data Mars Insights collects from you during enrolment or through certain profile questions Mars Insights may ask you. Such data may be shared with third parties on an individual respondent level or aggregate summary form (i.e. a group of respondents). If you voluntarily disclose personal data in connection with your survey data and responses, and Mars Insights collects the survey data and responses, Mars Insights will transfer the survey data and responses, UID and the voluntarily disclosed personal data to the relevant Mars Insights client.

How can I opt-out of certain data collection and/or use?

There are multiple opt-out options for users of this Application/Services.

You can stop all collection of personal data and other information by the Application/Services by uninstalling the Application/Services and/or terminating your participation in the panel(s). You may use the standard uninstall processes available as part of your mobile device or via the mobile application marketplace or network and/or you may cancel your panelist account on the panel Site. Please note that if you delete the Application/Services but maintain a profile with one of Mars Insight’s websites, we may still collect personal data and other data from you through our site(s). Uninstalling the Application/Services will not delete all information collected by Mars Insights prior to uninstalling the Application/Services. To delete all information collected by Mars Insights please contact Mars Insights as set forth below.

Six months following termination of your account, inactivity of your account and/or the date upon which you uninstall the Application/Services, Mars Insights may transfer your PII to a third-party data broker and/or data management platform for purposes of resale/reuse by such third party. If you do not wish for your PII to be used for Non-Research Activities and/or if you do not consent to Mars Insights sharing your PII with third parties after termination of your account and/or removal of the Application/Services from your device, please contact us at Sales@marsinsights.com

For iOS Opt-out of location data

You may, at any time, opt-out from enabling the Application/Services to access your location data by:

Touching or selecting the settings icon for the device;

Once in the settings icon, touch or select Location Services; and

Once in Location Services, you can use the individual slider for the Application/Services, to turn off location services.

Note: If you turn off Location Services, you will be prompted to turn on Location Services the next time the Application/Services tries to use this feature.

For Android Opt out of location data

You may, at any time, opt-out from enabling the Application/Services to access your location data by:

Touching the ABOUT button on the top right of the navigation bar

Once in the ABOUT dialog, you can toggle on/off Location Services via a switch labeled: "Access to my location"

Opt-out of email communications

You may opt-out of email communications by clicking the unsubscribe link in any email you receive from us or contacting us as set forth below.

Ad network

Opt-out information

Can I stop Mars Insights from tracking my online activities?

Do Not Track ("DNT") is a preference in your browser that you can set to notify websites that you visit that you do not want the websites to collect certain information about you. Mars Insights does not respond to DNT signals. If you object to Mars Insight’s practice with regards to DNT signals, you may opt-out from participation or use of Mars Insight’s services as described below.

In connection with Mars Insight’s online ad effectiveness program, Mars Insights permits Mars Insight’s subcontractors, partners and/or clients to drop, set, and/or write Third Party Technologies for the purpose of facilitating audience measurement and ad recall survey activities. Mars Insights is not responsible for any third party's compliance with or response to DNT signals. To learn more about Mars Insight’s online ad effectiveness program, please review the Cookies section of this Privacy Policy.

How long do you keep my personal data and other information?

Mars Insights will retain personal data and other information relating to your use of the Application/Services and/or the Services for as long as you have the Application installed and/or use the Application/Services and for up to one (1) year thereafter or such other period as may be required or permissible by law. Six months following your inactivity with the panel Sites and/or uninstalling the Application/Services, Mars Insights may transfer your PII to a third-party data broker and/or data management platform for purposes of resale/reuse by such third party.

How can I access the personal data and other information the Application/Services has collected about me?

You have the right to review, correct, and delete your personal data, subject to applicable law. You may contact us with such a request using the contact details provided below.

Does the Application/Services collect data from minors under thirteen (13) years of age?

The Application/Services is not designed for, or intended for use by, any individual under the age of thirteen (13). We do not knowingly collect personal data from children under the age of thirteen (13), and if we became aware that we have inadvertently collected personal data from a child under the age of thirteen (13), we will undertake reasonable commercial efforts to delete such personal data.

What security is available for the personal data and other information collected through the Application/Services?

Mars Insights maintains an appropriate level of technical, administrative, and physical safeguards to protect personal data and other information disclosed or collected by Mars Insights. Mars Insights reviews, monitors, and evaluates its privacy practices and protection systems on a regular basis. Despite the safeguards we implement, transmissions over the Internet and/or a mobile network are not totally secure, and Mars Insights does not guarantee the security of online transmissions. Mars Insights is not responsible for any errors by individuals in submitting personal data to Mars Insights.

Who can I contact with questions about this Policy?

If you wish to:

- receive a copy of the information we hold about you;

- communicate an opt-out request to Mars Insights;

- request access to, or the correction, blocking or deletion of, your personal data;

- make a complaint about our privacy practice;

-opt out of certain uses of your PII;

or have any questions regarding Mars Insight’s privacy practices and/or this Policy, please contact us via email at sales@marsinsights.com

Mars Insight’s Legal Department is responsible for Mars Insight’s compliance with this Policy.